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From: dberg@noscvax.UUCP (David I. Berg)
Newsgroups: net.rec.photo
Subject: Re: What is Nikon up to?
Message-ID: <947@noscvax.UUCP>
Date: Mon, 3-Jun-85 17:53:01 EDT
Article-I.D.: noscvax.947
Posted: Mon Jun  3 17:53:01 1985
Date-Received: Thu, 6-Jun-85 07:40:37 EDT
References: <3776@alice.UUCP>
Organization: Naval Ocean Systems Center, San Diego
Lines: 29

> The latest issue of Popular Photography carried coverage of the
> PMA trade show.  A casual scan revealed NOT ONE SINGLE NEW PRODUCT
> FROM NIKON.  It looks like they're either (a) quietly getting all
> their ducks in a row for some new whiz-bang product announcement, or
> (b) quietly going out of business.  Anyone know which?

I had heard about three years ago that Nikon was not in the best of economic
shape beacuse they refused to "keep up with the Jonses" in the low-priced
"pop" camera market.  As a result their primary target market was becoming
saturated and they were not developing any new markets.  Now, I can under-
stand them wanting to keep their image as "a cut above the rest", but
when the trade off is being cut off from the rest, they are cutting off
their nose to spite their face.

I don't know if this is their true present situation or not?  Their latest
offering (the FA) seems to be a very attractive camera, with competition
only from Olympus (so far).  If they are in trouble, this may be enough
to keep them afloat.
-- 

David I. Berg (dberg)
ARINC Research Corporation
San Diego, CA

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