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From: clayton@satan.DEC
Newsgroups: net.women
Subject: Re: The \"Women want light beer\" fallacy
Message-ID: <2548@decwrl.UUCP>
Date: Fri, 7-Jun-85 10:27:57 EDT
Article-I.D.: decwrl.2548
Posted: Fri Jun  7 10:27:57 1985
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[guzzle, slurp, ahhhh]

>           The American brewing industry seems very taken with the
>idea that women like very light beer and so they can use this as an excuse
>to brew ever-thinner/lighter/weaker-tasting (read: CHEAPER) beers.

>Dick Dunn	{hao,ucbvax,allegra}!nbires!rcd		(303)444-5710 x3086


But there may be *some* basis for their assumption.  Of the women that I 
know who drink beer (or drink at all) a majority of them do prefer the lighter
beers.  I think this is mainly do to the FEWER CALORIES and that it is less
filling (women generally having a smaller appetite), rather than flavor or
character of the beer.  Seems to me though, if you don't drink it because you
like the taste of it, why drink it at all?  

It may be a stereotype that you envision as being based on the women being
being the weaker sex stereotype, while I see it as a sterotype based on the
women have to stay slim and keep calories down image.

Personally, I prefer Canadian beers because most of them have much more body
and flavor.  Occasionaly I will have a Michelob light before a meal because
I do find it less filling, and the least watered down (also the least 'light').
I often find that when I am at a party where there are several kinds available
I'm usually offered a Miller, or a light beer of some sort, and will suprise
them by requesting something 'stronger' (Moosehead, Labatt's, Brador,...).
It's not a stereotype that is limited to the breweries advertising departments.
They just play on it because 1. it probably works to push the fewer calories
aspect and 2. it increases their profit margin because, as you said, they
are making cheaper beers.

Elizabeth Clayton    decwrl!dec-rhea!dec-satan!clayton