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From: devine@asgb.UUCP (Robert J. Devine)
Newsgroups: net.consumers,net.misc.coke
Subject: Re: Why Coke did all of this.
Message-ID: <738@asgb.UUCP>
Date: Thu, 18-Jul-85 14:49:57 EDT
Article-I.D.: asgb.738
Posted: Thu Jul 18 14:49:57 1985
Date-Received: Sat, 20-Jul-85 11:48:11 EDT
References: <70900040@trsvax>
Organization: Burroughs Corp. ASG, Boulder Colo.
Lines: 21
Xref: watmath net.consumers:2669 net.misc.coke:49

>George Moore (gm@trsvax.UUCP) sez:
> But say some Coke exec (the type who wears gold chains and drives a Corvette
> with personalized plates reading "Stud") jumps up at one of those famous
> smoke-filled board room meetings and yells "I've got it!! Let's just stop
> producing the old Coke and replace it with Yechola in the same cans!! 
> Instant publicity!! Then after a month or two, we'll bring back the old
> Coke, now called `Coca-Cola Classic'!!

  From all reports, there was not a conniving, ulterior motive behind
Coca Cola's decision to drop the old-formula Coke.  Apparently, they
came up with a different formula that, in blind taste tests, people
simple liked better than Coke or Pepsi.  They tested for about 3 years!!
The big goof came is the unanticipated demand for a product that had
a very loyal following.  

  However, they are not blind to consumer pressure.

  BTW, for a product that is associated with all things American, it is
strange the several of the top execs of CocaCola are foreign born....

Bob Devine