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From: woods@hao.UUCP (Greg Woods)
Newsgroups: net.misc.coke
Subject: Re: Why Coke changed & view from a Pepsi lover
Message-ID: <1650@hao.UUCP>
Date: Wed, 24-Jul-85 12:27:37 EDT
Article-I.D.: hao.1650
Posted: Wed Jul 24 12:27:37 1985
Date-Received: Fri, 26-Jul-85 03:07:20 EDT
References: <1638@dciem.UUCP>
Distribution: net
Organization: High Altitude Obs./NCAR, Boulder CO
Lines: 21

> What I don't understand is why they're bringing back the old formula.
> ....  Even if I and the people I know are not a representative sample
> of the market, I don't see how the new formula can fail, unless the old
> Coke lovers hate the new stuff so much that they're not drinking any cola now
> (as I probably would if both Pepsi and Coke tasted like Coke's old formula).

   This is close. What people often forget is that there *are* other 
competitors for Coke besides Pepsi. There are other colas, and other
non-cola carbonated beverages. Coke clearly put too much weight on blind
taste tests, and forgot that there is a "traditional" loyalty to the 
old Coke. And I still claim I can tell the old Coke apart from Pepsi in
a blind test (but I couldn't make the same claim for new Coke)

--Greg
-- 
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       		        !hao!woods

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"Comes a time, when a blind man takes your hand, says don't you see..."