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Path: utzoo!linus!decvax!genrad!panda!talcott!sesame!slerner
From: slerner@sesame.UUCP (Simcha-Yitzchak Lerner)
Newsgroups: net.misc.coke,net.consumers
Subject: Re: Re: Those 3-liter bottles
Message-ID: <332@sesame.UUCP>
Date: Mon, 9-Sep-85 14:10:59 EDT
Article-I.D.: sesame.332
Posted: Mon Sep  9 14:10:59 1985
Date-Received: Thu, 12-Sep-85 22:20:00 EDT
References: <1226@brl-tgr.ARPA> <787@mcnc.mcnc.UUCP>
Distribution: net
Organization: Lotus Development Corp
Lines: 22
Xref: linus net.misc.coke:321 net.consumers:2415

> In article <1226@brl-tgr.ARPA> wmartin@brl-tgr.ARPA (Will Martin ) writes:
> >Does anyone know what the motivation is behind the marketing of the
> >three-liter bottles? 

It's very simple.  They sell you a larger bottle, which you consume at
the same rate as a smaller bottle, therefor increasing the amount of 
flat soda you throw away, therefore increasing sales (in terms of liters
sold).

What's so hard to understand?  Just simple american marketing :-).


-- 
Opinions expressed are public domain, and do not belong to Lotus
Development Corp.
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Simcha-Yitzchak Lerner

              {genrad|ihnp4|ima}!wjh12!talcott!sesame!slerner
                      {cbosgd|harvard}!talcott!sesame!slerner
                                slerner%sesame@harvard.ARPA