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From: todd@scirtp.UUCP (Todd Jones)
Newsgroups: net.kids
Subject: Precocious Brand Loyalty
Message-ID: <365@scirtp.UUCP>
Date: Tue, 27-Aug-85 17:28:31 EDT
Article-I.D.: scirtp.365
Posted: Tue Aug 27 17:28:31 1985
Date-Received: Fri, 30-Aug-85 08:07:13 EDT
Distribution: net
Organization: SCI Systems, Research Triangle Park, NC
Lines: 36

WHAT'S A FATHER TO DO????????????????????????

I have tried to co-raise my son to be sensible and prudent.
I have tried to teach him that the value of something may
not be coincident with a price tag, or may not even be
monetary.

So why is he exhibiting staunch brand loyalties at age 4?
He insists on "Wrangler" brand jeans, because "Dad, you
can do adventure in them." I've tried reasoning with him,
but he admits that even if I could prove that adventure
is, in fact, possible in generic clothing, he would prefer
the "Wrangler" brand.

I didn't shop at thrift shops during my youth and adolesence
(even now on occaision) just to raise a budding Yuppie!
Is it peer influence? Is heit succombing to Madison Avenue
hype? Is it only a matter of time before he tells me to
get my hair cut and buy a BMW? What if all this leads to
him becoming...>GASP< a Republican?!?!?!?!?!?!?!?!?!?!?!

HELP! Where have I erred as a parent? Has anyone out there
successfully weaned their kids from the brands the other 
kids wear? If so, was said kid ostracized by said peers?
I need ammunition fast, the battlelines are drawn. Do I
have a chance?

If he asks for Calvin Klein or Jordache designer clothes,
I'm committing suicide!!! 

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   [ O-O ]       Todd Jones
    \ ^ /        {decvax,akgua}!mcnc!rti-sel!scirtp!todd      
    | ~ |
    |___|        SCI Systems Inc. doesn't necessarily agree with Todd.