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From: mcal@ihuxb.UUCP (Mike Clifford)
Newsgroups: net.kids
Subject: Re: Precocious Brand Loyalty
Message-ID: <1142@ihuxb.UUCP>
Date: Fri, 30-Aug-85 08:18:13 EDT
Article-I.D.: ihuxb.1142
Posted: Fri Aug 30 08:18:13 1985
Date-Received: Sun, 1-Sep-85 05:46:23 EDT
References: <365@scirtp.UUCP>
Distribution: net
Organization: AT&T Bell Laboratories
Lines: 22

> WHAT'S A FATHER TO DO????????????????????????
> So why is he exhibiting staunch brand loyalties at age 4?
> He insists on "Wrangler" brand jeans, because "Dad, you
> can do adventure in them." I've tried reasoning with him,
> but he admits that even if I could prove that adventure
> is, in fact, possible in generic clothing, he would prefer
> the "Wrangler" brand.
> Is it peer influence? Is heit succombing to Madison Avenue
> hype? Is it only a matter of time before he tells me to
> get my hair cut and buy a BMW? What if all this leads to
> him becoming...>GASP< a Republican?!?!?!?!?!?!?!?!?!?!?!
> 
> HELP! Where have I erred as a parent? Has anyone out there
> successfully weaned their kids from the brands the other 
> kids wear? If so, was said kid ostracized by said peers?
> I need ammunition fast, the battlelines are drawn. Do I
> have a chance?

I think your child is watching too much TV (esp. advertising).
Mike Clifford

>         Todd Jones