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From: minow@decvax.UUCP (Martin Minow)
Newsgroups: net.consumers,net.flame,net.misc
Subject: Re: Coupons and Rebates-- Flame
Message-ID: <112@decvax.UUCP>
Date: Mon, 9-Sep-85 18:40:01 EDT
Article-I.D.: decvax.112
Posted: Mon Sep  9 18:40:01 1985
Date-Received: Wed, 11-Sep-85 05:37:26 EDT
References: <243@mot.UUCP> <1177@vax135.UUCP>
Reply-To: minow@decvax.UUCP (Martin minow)
Organization: DEC - ULTRIX Engineering Group
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Xref: watmath net.consumers:2937 net.flame:11874 net.misc:8564


Another reason companies use coupons is to test the pulling power
of the various advertising media -- if 10% of the coupons come
from Pravda, and 90% from Trud, the advertiser gets a good idea
as to where to place future advertisements.

Martin.