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From: wmartin@brl-tgr.ARPA (Will Martin )
Newsgroups: net.misc.coke
Subject: Those 3-liter bottles
Message-ID: <1226@brl-tgr.ARPA>
Date: Wed, 4-Sep-85 16:00:26 EDT
Article-I.D.: brl-tgr.1226
Posted: Wed Sep  4 16:00:26 1985
Date-Received: Fri, 6-Sep-85 05:16:21 EDT
Distribution: net
Organization: USAMC ALMSA, St. Louis, MO
Lines: 18

Does anyone know what the motivation is behind the marketing of the
three-liter bottles? Around here, they are available on the store
shelves, but the marketing is actively discouraging people from buying
them. For example, every week some or another brand of soda is on sale
for 78 cents or 98 cents in the 2-liter bottles. The three-liter bottles
of the same stuff always cost at least *twice* that sale price for the
2-liter size! And I have *never* seen a sale locally (St. Louis) for
the three-liter size, except maybe for Coke the first week the new size
came out.

So why bother tooling up and tying up shelf space for this size?

Insights into the motivation of the marketing types would be
appreciated...

Will Martin

UUCP/USENET: seismo!brl-bmd!wmartin   or   ARPA/MILNET: wmartin@almsa-1.ARPA