Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.2 9/17/84; site mhuxr.UUCP
Path: utzoo!watmath!clyde!burl!ulysses!mhuxr!mfs
From: mfs@mhuxr.UUCP (SIMON)
Newsgroups: net.women
Subject: Is feminism sexism by females?
Message-ID: <415@mhuxr.UUCP>
Date: Sun, 1-Sep-85 15:24:49 EDT
Article-I.D.: mhuxr.415
Posted: Sun Sep  1 15:24:49 1985
Date-Received: Mon, 2-Sep-85 04:31:59 EDT
Organization: AT&T Bell Laboratories, Murray Hill
Lines: 22

Now that I have your attention, put down those flamethrowers!

I am referring to feminism as seen by Madison Ave. There is an ad,
for a weightlifting machine, that shows what I mean. Two women on
a beach are discussing what they like in a man: chests, pectorals,
legs, or whatever. Meanwhile some piece of beefcake is shown using the
machine is question in pornographic close-up. His face is never shown,
irrelevant. The ad ends again with the women seeing the beefcake
walking by in a skimpy bathing suit and exclaiming "Now that is
what I like" followed by various other comments directed at the guy,
with much lewd giggles.

Now imagine the same ad with the genders reversed. We would all (rightly)
be outraged. Why do advertisers feel that treating men as pieces
of meat is all right? This is by no means the only such ad, though
it is the most blatant, that I have seen. Perhaps the advertising
industry, male dominated, feels that raised consciousness means
going down in the gutter with the other pigs?

Comments?

Marcel Simon