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From: whitehur@tymix.UUCP (Pamela K. Whitehurst)
Newsgroups: net.women
Subject: Re: Is feminism sexism by females?
Message-ID: <501@tymix.UUCP>
Date: Tue, 3-Sep-85 12:50:36 EDT
Article-I.D.: tymix.501
Posted: Tue Sep  3 12:50:36 1985
Date-Received: Thu, 5-Sep-85 02:53:56 EDT
References: <415@mhuxr.UUCP>
Reply-To: whitehur@tymix.UUCP (Pamela K. Whitehurst)
Organization: Tymnet Inc., Cupertino CA
Lines: 36
Summary: 

In article <415@mhuxr.UUCP> mfs@mhuxr.UUCP (SIMON) writes:
>Now that I have your attention, put down those flamethrowers!
>
>I am referring to feminism as seen by Madison Ave. There is an ad,
>for a weightlifting machine, that shows what I mean. Two women on
>a beach are discussing what they like in a man: chests, pectorals,
>legs, or whatever. Meanwhile some piece of beefcake is shown using the
>machine is question in pornographic close-up. His face is never shown,
>irrelevant. The ad ends again with the women seeing the beefcake
>walking by in a skimpy bathing suit and exclaiming "Now that is
>what I like" followed by various other comments directed at the guy,
>with much lewd giggles.
>
>Now imagine the same ad with the genders reversed. We would all (rightly)
>be outraged. Why do advertisers feel that treating men as pieces
>of meat is all right? This is by no means the only such ad, though
>it is the most blatant, that I have seen. Perhaps the advertising
>industry, male dominated, feels that raised consciousness means
>going down in the gutter with the other pigs?
>
>Comments?
>
>Marcel Simon

Some people in the advertising industry will use any means they can get
away with.  They probably think they can sell a lot of machines to guys
who are having trouble attracting girls by usinbg that approach.  If it
works they will continue.  Why settle with only trying to convince 50% of
the population that they need to consume to be attractive?   I think the
advertising industry, at least that part, feels they can make money and
does not care about raised consciousness or gutters or pigs.

-- 

           PKW 
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