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From: mfs@mhuxr.UUCP (SIMON)
Newsgroups: net.women
Subject: Re: Is feminism sexism by females?
Message-ID: <428@mhuxr.UUCP>
Date: Tue, 10-Sep-85 09:36:30 EDT
Article-I.D.: mhuxr.428
Posted: Tue Sep 10 09:36:30 1985
Date-Received: Wed, 11-Sep-85 06:17:01 EDT
References: <415@mhuxr.UUCP> <501@tymix.UUCP>
Organization: AT&T Bell Laboratories, Murray Hill
Lines: 25

> >ME
> >The ad ends again with the women seeing the beefcake
> >walking by in a skimpy bathing suit and exclaiming "Now that is
> >what I like" followed by various other comments directed at the guy,
> >with much lewd giggles.
> >
> >Now imagine the same ad with the genders reversed. We would all (rightly)
> >be outraged. Why do advertisers feel that treating men as pieces
> >of meat is all right? 
> >
> PKW 
> Some people in the advertising industry will use any means they can get
> away with.  They probably think they can sell a lot of machines to guys
> who are having trouble attracting girls by usinbg that approach.  
> 
I am aware that the advertising or any other industry is more interested
in profits than in social conscience, but ads that are offensive to women
(you know, the ones that show women fulfilled by spending a day cleaning
the oven) have been (rightfully) attacked as reinforcing sexist attitudes
by feminist (and mainstream) writers. Now that we have sexist ads directed
at men, the silence is deafening. That is what I would like to discuss.

Comments?

Marcel Simon