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From: wmartin@brl-tgr.ARPA (Will Martin )
Newsgroups: net.books
Subject: Paperbacks with embossed covers
Message-ID: <1614@brl-tgr.ARPA>
Date: Thu, 19-Sep-85 14:22:46 EDT
Article-I.D.: brl-tgr.1614
Posted: Thu Sep 19 14:22:46 1985
Date-Received: Sun, 22-Sep-85 13:15:54 EDT
Distribution: net
Organization: USAMC ALMSA, St. Louis, MO
Lines: 18

I have noticed more and more pperback books with covers that are
embossed, so that the title lettering is raised above the surface.
Also, sometimes the illustration is enhanced with such embossing.
Have there been some recent embellishments in printing technology that
have made it simple to do such "fancy-fying" of the book covers? I'm
sure that the incremental cost of doing this is probably much less than
a cent per book; is this tactile enhancement merely one way of trying to
make buyers believe that price increases of 50 cents per book or so are
justified? Anyone have any info from the trade press on this subject?

(I've also noticed more books with funny-cut covers, or holes cut in the
covers for see-through illustrations; I assume this is part of the same
technology and trend.)

Regards,
Will Martin

UUCP/USENET: seismo!brl-bmd!wmartin   or   ARPA/MILNET: wmartin@almsa-1.ARPA


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