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From: bobn@bmcg.UUCP (Bob Nebert)
Newsgroups: net.consumers
Subject: Re: Coupons and Rebates-- Flame
Message-ID: <1869@bmcg.UUCP>
Date: Tue, 10-Sep-85 16:53:09 EDT
Article-I.D.: bmcg.1869
Posted: Tue Sep 10 16:53:09 1985
Date-Received: Sun, 15-Sep-85 12:07:35 EDT
References: <243@mot.UUCP> <1177@vax135.UUCP> <112@decvax.UUCP>
Organization: Burroughs Corp. ASG, San Diego, CA.
Lines: 12

> 
> Another reason companies use coupons is to test the pulling power
> of the various advertising media -- if 10% of the coupons come
> from Pravda, and 90% from Trud, the advertiser gets a good idea
> as to where to place future advertisements.
> 
> Martin.

WHERE???????                                
Do you place future advertisements in the 10% area, trying to bolster
sales, knowing the 90% area will support itself or say 10% is not worth
the investment and cultivate the 90% more, knowing it is a good area?


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