Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10 beta 3/9/83; site mot.UUCP Path: utzoo!utcs!mnetor!mot!fred From: fred@mot.UUCP (Fred Christiansen) Newsgroups: net.consumers Subject: who buys generics and storebrand items? Message-ID: <271@mot.UUCP> Date: Mon, 16-Sep-85 15:16:29 EDT Article-I.D.: mot.271 Posted: Mon Sep 16 15:16:29 1985 Date-Received: Mon, 16-Sep-85 21:17:28 EDT Organization: Motorola Microsystems, Phoenix AZ Lines: 17 [] it was while i was in grad school (77-79) that generic products came into vogue. for tight budgets, they were a boon. i was therefore surprised to read (MacLean's in Canada? sometime in 78) of some study on buying practices where the investigators found that middle class folk bought generics (and/or store brands) while lower income folk stuck with name brands. the investigator's opinion on this phenomena was that middle class people would take the "risk" of the product maybe being deficient, while the lower class could not afford to take the risk. i would have opined that the lower class is more susceptible to advertising hype by the name brands. does anyone know of any recent studies on this? results? -- << Generic disclaimer >> Fred Christiansen ("Canajun, eh?") @ Motorola Microsystems, Tempe, AZ UUCP: {seismo!terak, trwrb!flkvax, utzoo!mnetor, ihnp4!btlunix}!mot!fred ARPA: oakhill!mot!fred@ut-sally.ARPA AT&T: 602-438-3472 Brought to you by Super Global Mega Corp .com