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From: bobn@bmcg.UUCP (Bob Nebert)
Newsgroups: net.consumers
Subject: Re: who buys generics and storebrand items?
Message-ID: <1882@bmcg.UUCP>
Date: Wed, 18-Sep-85 13:52:57 EDT
Article-I.D.: bmcg.1882
Posted: Wed Sep 18 13:52:57 1985
Date-Received: Mon, 23-Sep-85 00:32:16 EDT
References: <271@mot.UUCP>
Organization: Burroughs Corp. ASG, San Diego, CA.
Lines: 19

> where the investigators found that middle class folk bought generics (and/or
> store brands) while lower income folk stuck with name brands.
> 	the investigator's opinion on this phenomena was that middle class
> people would take the "risk" of the product maybe being deficient, while the
> lower class could not afford to take the risk.
> 	i would have opined that the lower class is more susceptible to
> advertising hype by the name brands.
> 	does anyone know of any recent studies on this?  results?

It has been a while since my marketing classes in college but as I
remember one aspect of the above statement is that on the average
the middle class is better educated and picks the genertic brand for
value. While the lower class is less educated and by buying the
brand name they are trying to reach acceptabilty (sp) and not showing
the public in the store they have to pinch pennies.

Thats what they taught me in school and not my opinion.

Bob Nebert    sdcsvax!bmcg!bobn


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