Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site udenva.UUCP Path: utzoo!watmath!clyde!burl!ulysses!allegra!mit-eddie!think!harvard!seismo!hao!nbires!boulder!cisden!udenva!showard From: showard@udenva.UUCP (showard) Newsgroups: net.consumers,net.flame Subject: Re: Coupons and Rebates-- Flame Message-ID: <851@udenva.UUCP> Date: Wed, 18-Sep-85 18:21:26 EDT Article-I.D.: udenva.851 Posted: Wed Sep 18 18:21:26 1985 Date-Received: Fri, 20-Sep-85 06:17:29 EDT References: <243@mot.UUCP> Organization: U of Denver Lines: 22 Xref: watmath net.consumers:3011 net.flame:11979 > > Can anyone explain to me the marketing purpose behind coupons and > rebates? Why do manufacturers want people to do the idiot-level > work of cutting out and organizing coupons, or, worse yet, filling > out rebate applications and sending them in in return for little > checks in the mail? WHY DON'T THEY JUST LOWER THE %&##@! PRICES? > How stupid and idle do they think people are? How much time is spent > in this country in the utterly non-productive non-creative activities > of clipping, handling, processing, mailing, etc. these stupid pieces of paper? > > -------------------------------- > Alan Filipski, UNIX group, Motorola Microsystems, Tempe, AZ U.S.A > {seismo|ihnp4}!ut-sally!oakhill!mot!al > ucbvax!arizona!asuvax!mot!al > -------------------------------- They do it for the very reason that you mention. Because it is a hassle, most consumers do not use coupons, so most of the sales are at full price. This also explains how Colorado Safeways and King Soopers can offer Triple Coupons. --Mr. Blore, the DJ who would not die. Brought to you by Super Global Mega Corp .com