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From: herbie@polaris.UUCP (Herb Chong)
Newsgroups: net.consumers
Subject: Re: Coupons and Rebates-- Flame
Message-ID: <268@polaris.UUCP>
Date: Sat, 9-Nov-85 16:47:39 EST
Article-I.D.: polaris.268
Posted: Sat Nov  9 16:47:39 1985
Date-Received: Tue, 19-Nov-85 05:43:12 EST
References: <243@mot.UUCP>
Reply-To: herbie@polaris.UUCP (Herb Chong)
Organization: IBM TJ Watson RC
Lines: 22
Summary: 

In article <243@mot.UUCP> al@mot.UUCP (Al Filipski) writes:
>Can anyone explain to me the marketing purpose behind coupons and
>rebates? Why do manufacturers want people to do the idiot-level
>work of cutting out and organizing coupons, or, worse yet, filling
>out rebate applications and sending them in in return for little
>checks in the mail?  WHY DON'T THEY JUST LOWER THE %&##@! PRICES?

they aren't out to save you money, they're out to find out what
you want to buy.  market research is one of the reasons why
coupons are used.

Herb Chong...

I'm still user-friendly -- I don't byte, I nybble....

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