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From: wrc@whuts.UUCP (CLEGG)
Newsgroups: net.consumers
Subject: Re: Coupons and Rebates-- Flame
Message-ID: <389@whuts.UUCP>
Date: Wed, 20-Nov-85 12:17:02 EST
Article-I.D.: whuts.389
Posted: Wed Nov 20 12:17:02 1985
Date-Received: Thu, 21-Nov-85 04:59:17 EST
References: <243@mot.UUCP> <268@polaris.UUCP>
Organization: AT&T Bell Laboratories
Lines: 18

> In article <243@mot.UUCP> al@mot.UUCP (Al Filipski) writes:
> >Can anyone explain to me the marketing purpose behind coupons and
> >rebates? Why do manufacturers want people to do the idiot-level
> >work of cutting out and organizing coupons, or, worse yet, filling
> >out rebate applications and sending them in in return for little
> >checks in the mail?  WHY DON'T THEY JUST LOWER THE %&##@! PRICES?
> 
> they aren't out to save you money, they're out to find out what
> you want to buy.  market research is one of the reasons why
> coupons are used.
> 
> Herb Chong...
> 
 If manufacturers were trying to do market research by using coupons
 I don't think they would be getting very realistic results because
 people think they are saving money when they buy a product using a
 coupon. If the coupon didn't exist, I bet the person wouldn't even
 consider the purchase.