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Path: utzoo!watmath!clyde!burl!ulysses!gamma!pyuxww!pyuxii!tw8023
From: tw8023@pyuxii.UUCP (T Wheeler)
Newsgroups: net.consumers
Subject: Re: Cashier wants zipcode?
Message-ID: <292@pyuxii.UUCP>
Date: Thu, 26-Dec-85 09:35:01 EST
Article-I.D.: pyuxii.292
Posted: Thu Dec 26 09:35:01 1985
Date-Received: Sat, 28-Dec-85 01:11:02 EST
References: <40@decwrl.UUCP>, <256@agrigene.UUCP>
Organization: Bell Communications Research, Piscataway N.J.
Lines: 14

Zipcodes are used by marketing types in these companies
to corelate spending habits by area.  The only things used
in these studies are the amounts spent and the zipcodes.
This will enable the marketing groups to target their
sales pitches.  Its been done for years.  You can just bet
your bippy that low income areas do not get mailings of
flyers from the snooty stores.  Those mailings are targeted
for the ritzier parts of town.  On the other hand, you can
also just bet that the lower income areas get a mailbox
full of trash from the bargain stores.

T. C. Wheeler
.