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From: gm@trsvax
Newsgroups: net.consumers
Subject: Re: Cashier wants zipcode?
Message-ID: <70900052@trsvax>
Date: Thu, 26-Dec-85 18:56:00 EST
Article-I.D.: trsvax.70900052
Posted: Thu Dec 26 18:56:00 1985
Date-Received: Sat, 28-Dec-85 23:16:42 EST
References: <40@decwrl.UUCP>
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Nf-ID: #R:decwrl.UUCP:40:trsvax:70900052:000:567
Nf-From: trsvax!gm    Dec 26 17:56:00 1985


>> A Toys "R" Us cashier in the Chicago 'burbs explained to me that they
>> sometimes send flyers/newspaper inserts to selected areas only.  Then
>> they check to see if there's any effect on who comes into the stores.

The Toys "R" Us around here (Ft. Worth) have been doing it to "determine if
there is a need for another store." I guess they look at the zip code and
decide how far this person has traveled. If they are all coming from an
area 10 miles away, perhaps they should open a store over there. Smells
like marketing types with yellow ties are behind it.