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From: oleg@birtch.UUCP (Oleg Kiselev)
Newsgroups: net.women,net.motss
Subject: Re: offensive advertising
Message-ID: <237@birtch.UUCP>
Date: Sun, 5-Jan-86 16:52:49 EST
Article-I.D.: birtch.237
Posted: Sun Jan  5 16:52:49 1986
Date-Received: Tue, 7-Jan-86 06:25:38 EST
References: <4731@alice.UUCP> <35@sbcs.UUCP> <366@ho95e.UUCP> <8239@ucla-cs.ARPA>
Reply-To: oleg@birtch.UUCP (Oleg Kiselev)
Organization: The Real Estate Conspiracy
Lines: 27
Keywords: sex in adv
Xref: linus net.women:7908 net.motss:2157
Summary: sex sells - to hetero men only?

So, we all agree : sex in advertisement offends some people, and sells to
most.

The standard formula to appeal to men is to display a YOUNG, SLIM, HIGHLY 
ATTRACTIVE woman ( usually tall) near NUDE or in a SEXUALLY suggestive pose
and blend in the product. The idea is to tell a heterosexual man one of the 
following : 1) If you use this product even women like THIS will notice you; 
2) men who use this product get women like THIS; 3) women like THIS use this 
product and when you do too you'll be closer to them (transferance); etc.

This tactics is used in ads for fine wines, cars, soft drinks, garments, other.

Same approach is now making its way into ads for women : jeans, colas, perfume.
However, according to my roommate, sex in advertisement does not appeal to women
as much as to men. In fact, she finds it offencive .

Then why DO the advertisers use the "sex" approach if it does not appeal to the
target audience?

What ARE the reactions to "sexy" ads from groups other than heterosexual men :
women (of all sexual orientations), homosexual men?
-- 
Disclamer: I don't work here anymore - so they are not responsible for me.
+-------------------------------+ Don't bother, I'll find the door!
|   STAY ALERT! TRUST NO ONE!   |                       Oleg Kiselev. 
|     KEEP YOUR LASER HANDY!    |...!{trwrb|scgvaxd}!felix!birtch!oleg
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