Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.1 6/24/83; site cbsck.UUCP
Path: utzoo!watmath!clyde!cbosgd!cbsck!pmd
From: pmd@cbsck.UUCP (Paul M. Dubuc)
Newsgroups: net.women,net.motss
Subject: Re: offensive advertising
Message-ID: <1825@cbsck.UUCP>
Date: Tue, 7-Jan-86 09:16:59 EST
Article-I.D.: cbsck.1825
Posted: Tue Jan  7 09:16:59 1986
Date-Received: Wed, 8-Jan-86 09:02:04 EST
References: <237@birtch.UUCP>
Organization: AT&T Bell Laboratories <SCCS>, Columbus
Lines: 23
Keywords: sex in adv
Xref: watmath net.women:8317 net.motss:2411


>The standard formula to appeal to men is to display a YOUNG, SLIM, HIGHLY
>ATTRACTIVE woman ( usually tall) near NUDE or in a SEXUALLY suggestive pose
>and blend in the product. The idea is to tell a heterosexual man one of the
>following : 1) If you use this product even women like THIS will notice you;
>2) men who use this product get women like THIS; 3) women like THIS use this
>product and when you do too you'll be closer to them (transferance); etc.

>Oleg Kiselev.

I think it's more like this:  Heterosexual men are visually stimulated
by the ads.  The pleasurable experience is invoked while the man is viewing
the product being sold and he comes away associating pleasurable feelings
with the product.  The things mentioned by oleg may be inferred in certain
cases, but I think it's just the pleasurable feeling that underlies all of
it.  Of course, the effectiveness of such ads (and maybe any advertising)
relies on the viewer being passive (sad to say most viewers probably are).
When I see the ads I realize that I'm being manipulated and they have the
opposite effect (only because I don't like to be manipulated that way,
maybe others like it even though they realize that's what's happening).

-- 
Paul Dubuc	cbsck!pmd