Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.2 (Tek) 9/28/84 based on 9/17/84; site midas.UUCP
Path: utzoo!watmath!clyde!burl!ulysses!mhuxr!mhuxt!houxm!vax135!cornell!uw-beaver!tektronix!teklds!midas!jeffw
From: jeffw@midas.UUCP (Jeff Winslow)
Newsgroups: net.women,net.motss
Subject: Re: offensive advertising
Message-ID: <78@midas.UUCP>
Date: Thu, 9-Jan-86 12:50:31 EST
Article-I.D.: midas.78
Posted: Thu Jan  9 12:50:31 1986
Date-Received: Sat, 11-Jan-86 07:38:42 EST
References: <237@birtch.UUCP> <1825@cbsck.UUCP>
Reply-To: jeffw@midas.UUCP (Jeff Winslow)
Organization: Tektronix, Beaverton OR
Lines: 27
Keywords: sex in adv
Xref: watmath net.women:8332 net.motss:2424
Summary: 

In article <1825@cbsck.UUCP> pmd@cbsck.UUCP (Paul M. Dubuc) writes:
>
 [Oleg Kiselev:]
>
>>The standard formula to appeal to men is to display a YOUNG, SLIM, HIGHLY
>>ATTRACTIVE woman ( usually tall) near NUDE or in a SEXUALLY suggestive pose
>>and blend in the product. The idea is to tell a heterosexual man one of the
>>following : 1) If you use this product even women like THIS will notice you;
>>2) men who use this product get women like THIS; 3) women like THIS use this
>>product and when you do too you'll be closer to them (transferance); etc.
>
>I think it's more like this:  Heterosexual men are visually stimulated
>by the ads.  The pleasurable experience is invoked while the man is viewing
>the product being sold and he comes away associating pleasurable feelings
>with the product. 

It might interest the advertisers to know that I can remember a number
of ads that used this formula where I can't for the life of me remember
what they were advertising. It's possible that appealing to such
powerful feelings blanks out the memory of something as trivial as
the name of a product. It's also possible that I'm atypically insensitive
to advertising (anybody else transfer the local weekly saturation-mail
schlock directly from mailbox to garbage can? Pull out the Sunday funnies
without so much as a glance at the advertising they're supposed to be
irremovably entwined with? ).

					Jeff Winslow