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From: cb@hlwpc.UUCP (Carl Blesch)
Newsgroups: net.consumers
Subject: NJ discount stereo components (Crazy Eddie)
Message-ID: <672@hlwpc.UUCP>
Date: Mon, 27-Jan-86 15:16:00 EST
Article-I.D.: hlwpc.672
Posted: Mon Jan 27 15:16:00 1986
Date-Received: Tue, 28-Jan-86 06:31:43 EST
References: <855@u1100a.UUCP> <5040002@acf4.UUCP>
Organization: AT&T Bell Laboratories, Short Hills, NJ
Lines: 21

> . . . I refuse to buy from Crazy Eddie -- the
> people who work there, as well as the atmosphere -- is sleazy and
> disgusting. . . . I doubt if anyone at Crazy Eddie
> would even answer the phone, it such a nuthouse there.

I read something in the New York Times that confirmed my suspicions
about Crazy Eddie.  The Times article said that Crazy Eddie makes
so much money because four out of five people do not ask Crazy Eddie
to beat the lowest price they've found -- they just pay the price
Crazy Eddie asks.

In my first experience with Crazy Eddie, I went into the store and
asked what a particular radio costed.  The saleswoman quoted me the
manufacturer's suggested LIST PRICE! ($60).  When I said that my
friend just bought it there for $45, she gave it to me for that price,
no questions asked.  But it was then that I learned Eddie's secret:
Advertise that you will beat any price, and your customers
will think that your *established* retail prices are the lowest around,
and come to you first without comparison shopping.

Carl Blesch