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From: mrgofor@mmm.UUCP (Michael Ross)
Newsgroups: net.micro.mac
Subject: Re: Macintosh advertising - blue screen
Message-ID: <453@mmm.UUCP>
Date: Tue, 4-Feb-86 16:19:09 EST
Article-I.D.: mmm.453
Posted: Tue Feb  4 16:19:09 1986
Date-Received: Sun, 9-Feb-86 07:32:41 EST
References: <474@kepler.UUCP>
Reply-To: mrgofor@mmm.UUCP (Michael Ross)
Organization: 3M Company, St. Paul, Minn.
Lines: 22
Keywords: Macintosh, ads, blue screen
Summary: 

In article <474@kepler.UUCP> steves@kepler.UUCP (Steve Schlich) writes:
>I have what may be a silly question...why is it that in all print
>advertising depicting a Mac (including Apple's own) the screen has a
>*BLUE* tint?  No matter how long I stare at my Mac screen, I do not
>see blue.  
>
>            Steve Schlich, MicroPro Product Development
>{dual,hplabs,glacier,lll-crg}!well!micropro!kepler!steves

	Actually, it IS blue, but your brain compensates because you
know it's really supposed to be white. On color film it registers even
bluer, for several having to do with film sensitivity, length of exposure,
etc. There are methods of photographing the screen to compensate for
this blueness - Apple's Software Evangelist Guy Kawasaki even went out
of his way to mention this problem during a seminar I attended shortly 
after the Mac was released, urging future advertisers to avoid this in
their ads because they wanted to give the image of a white piece of paper.

	Also - ever looked into a room where someone is watching b&w
TV with all the rest of the lights out? Looks blue, doesn't it. Same reasons.

	--MKR