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From: rdz@ccice6.UUCP (Robert D. Zarcone)
Newsgroups: net.rumor,net.misc
Subject: Re: Pepsi and AT&T merger (really 7up)
Message-ID: <419@ccice6.UUCP>
Date: Fri, 31-Jan-86 16:50:34 EST
Article-I.D.: ccice6.419
Posted: Fri Jan 31 16:50:34 1986
Date-Received: Mon, 3-Feb-86 04:52:45 EST
References: <1194@lll-crg.ARpA> <11521@ucbvax.berkeley.edu.BERKELEY.EDU> <1927@hao.UUCP>
Organization: CCI Central Engineering, Rochester, NY
Lines: 19
Keywords: Pepsi, 7up
Xref: watmath net.rumor:1237 net.misc:9246
Summary: un-cola wars

In article <1927@hao.UUCP>, woods@hao.UUCP (Greg Woods) writes:
> > Rumor has it that Phillip Moris owner of 7up is looking to sell 7up.
> > Pepsi is looking to buy 7up, this will give Pepsi 35% of the soft drink
> > market to Coke's 37%
> > 
> > -Kevin
> 
>    This is no longer a rumor. Pepsi has bought 7up. The reason Phillip 
> Morris wanted to sell 7up is that the un-cola has been very un-successful,
> losing millions last year. Pepsi will probably just write off the loss
> on their taxes.
> 
> --Greg

A recent TV news story ("Nightly Business Report"?) stated that Pepsi
was buying 7-up to get ready for the upcoming citrus-based pop wars.
Manufacturers were claiming this will account for up to 35% of their
sales base shortly.  Analysts interviewed thought that figure was 10-20%
on the high side.