Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Path: utzoo!watmath!clyde!burl!ulysses!bellcore!decvax!genrad!panda!talcott!harvard!seismo!lll-crg!lll-lcc!ucdavis!ucbvax!brahms!weemba
From: weemba@brahms.BERKELEY.EDU (Matthew P. Wiener)
Newsgroups: net.jokes
Subject: Re: Coca Cola and the Chinese market
Message-ID: <12074@ucbvax.BERKELEY.EDU>
Date: Thu, 27-Feb-86 08:40:00 EST
Article-I.D.: ucbvax.12074
Posted: Thu Feb 27 08:40:00 1986
Date-Received: Sat, 1-Mar-86 16:46:50 EST
References: <766@cylixd.UUCP> <4294@ut-sally.UUCP>
Sender: usenet@ucbvax.BERKELEY.EDU
Reply-To: weemba@brahms.UUCP (Matthew P. Wiener)
Organization: University of California, Berkeley
Lines: 16
Keywords: translated ads

>"Hispanic oriented ads lose in the translation"

This was great!

>I vaguely remember that Esso changed is name to Exxon because the name
>was a derogatory term in some language.  That's why the double X was
>chosen: it was assumed no language would have that construct.  Anybody
>else remember this or can supply more details?

I heard the same story.  But they didn't change their name in Canada!

Along the same lines as the article, I have heard that when McDonald's
first got to France, their translation of "Big Mac" ("le grande mac ?")
was French slang for "the big dick".

ucbvax!brahms!weemba	Matthew P Wiener/UCB Math Dept/Berkeley CA 94720