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From: donn@neurad.UUCP (Donn S. Fishbein)
Newsgroups: net.jokes
Subject: Re: Coca Cola and the Chinese market (a true story)
Message-ID: <254@neurad.UUCP>
Date: Thu, 27-Feb-86 11:04:43 EST
Article-I.D.: neurad.254
Posted: Thu Feb 27 11:04:43 1986
Date-Received: Sat, 1-Mar-86 17:44:04 EST
References: <766@cylixd.UUCP> <4294@ut-sally.UUCP>
Reply-To: donn@neurad.UUCP (Donn S. Fishbein)
Organization: Natl Inst Health, Bethesda, MD
Lines: 10
Keywords: translated ads

>I vaguely remember that Esso changed is name to Exxon because the name
>was a derogatory term in some language.  That's why the double X was
>chosen: it was assumed no language would have that construct.  Anybody
>else remember this or can supply more details?

Funny, no matter what language I think in, "Exxon" always reminds me of
a double cross.
-- 
Donn S. Fishbein, MD  (N3DNT)   (301)496-6801
..!{harpo,allegra,decvax,ihnp4}!seismo!neurad!donn