Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!watmath!clyde!burl!ulysses!allegra!mit-eddie!think!harvard!seismo!rochester!bullwinkle!batcomputer!silber From: silber@batcomputer.TN.CORNELL.EDU (Jeffrey Silber) Newsgroups: net.tv,net.games.trivia Subject: Re: AT&T on TV Message-ID: <401@batcomputer.TN.CORNELL.EDU> Date: Thu, 13-Mar-86 12:02:51 EST Article-I.D.: batcompu.401 Posted: Thu Mar 13 12:02:51 1986 Date-Received: Sat, 15-Mar-86 22:03:20 EST References: <229@mrstve.UUCP> Reply-To: silber@batcomputer.UUCP (Jeffrey Silber) Organization: Theory Center, Cornell University, Ithaca NY Lines: 23 Keywords: AT&T, Dallas, The Colby's, Dynasty Xref: watmath net.tv:4195 net.games.trivia:2514 There are companies that specialize in getting products to appear in movies and television shows. There is usually a small payment involved to the show. In most cases all that is added is subliminal exposure, but in some cases there has been a major benefit to the product (the best example is Reese's Pieces in E.T. -- an opportunity that was turned down by M&Ms). Columbia Pictures is owned by Coca Cola, so don't expect to see too many Pepsi products in their films and television shows. Also -- the phone on Crazy Like a Fox is a merlin. -- ------------------------------------------------------------------------------ A million here, a million there ... they all add up. ------------------------------------------------------------------------------ Jeffrey A. Silber silber@devvax.tn.cornell.edu Business Manager JAS@CORNELLD Center for Theory & Simulation {decvax,ihnp4,cmcl2,vax135}!cornell!devvax!silber in Science & Engineering 265 Olin Hall Cornell University Ithaca, NY 14853