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From: berman@psuvax1.UUCP (Piotr Berman)
Newsgroups: net.politics
Subject: Re: Shopping Malls
Message-ID: <2040@psuvax1.UUCP>
Date: Wed, 26-Mar-86 01:31:16 EST
Article-I.D.: psuvax1.2040
Posted: Wed Mar 26 01:31:16 1986
Date-Received: Wed, 26-Mar-86 22:27:14 EST
References: <499@ssc-bee.UUCP> <1048@whuxl.UUCP> <510@ssc-bee.UUCP>
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Organization: Pennsylvania State Univ.
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> >  
> > Otherwise, Tom Hill's statement:
> > > Further it has been shown that there are may be
> > > 1 or 2 spots left in the United States that would be able to handle such
> > > a mall.  
> >  
> > is prima facie, absurd.  I know of at least one mall being built in
> > my own local area, I am sure that practically everyone on the net
> > can name another mall being built in their area.
> > For Tom's information I suggest that everyone on the net who knows
> > of a mall being built in their area send him mail so he will see
> > that such is indeed the case.
> >  
> >      tim sevener   whuxn!orb
> 
> The reference was (and still is) _Contemporary Marketing_ by Boone and Kurtz.
> Since takes about 400,000 people within a 30 minute driving time to 
> support a large shopping mall (ie. 50+ stores and several large Department
> stores) the fact remains that the consumer market has been saturated with
> these malls and the projection is that local malls (up to 50 stores with
> one or two larger stores) have the most growth potential during the next
> ten yrs.
> 
> Those are the facts according to the most recent marketing data.  You could
> have quite a career in marketing Tim if you are able to produce data to
> the contrary.  One example does not a case make...
> 
> Smile,
> 
> Tom Hill

I think that it is easy to reconsile Tim and Tom on this issue.
I know a mall which fits to the description of 'large shopping mall'
and which has at most 200,000 people living within 30 miles radius.
Clearly, the quoted study discusses where new large malls can be build 
with profit, rather then where large malls are located, and this makes
a difference.
However, Tim raised an issue which is relevant not for very large malls,
but also for moderate size malls (30+ stores, 1-2 large department stores)
and even shopping plazas with privately owned parkings and sidewalks.

Piotr Berman