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From: bright@dataio.UUCP
Newsgroups: net.micro
Subject: Re: Troubles with TDI Software, Inc.
Message-ID: <994@dataioDataio.UUCP>
Date: Mon, 12-May-86 13:09:21 EDT
Article-I.D.: dataioDa.994
Posted: Mon May 12 13:09:21 1986
Date-Received: Fri, 16-May-86 04:47:22 EDT
References: <206@brand.UUCP>
Reply-To: bright@dataio.UUCP (Walter Bright
Organization: Data I/O Corp., Redmond WA
Lines: 15
Keywords: possible false advertising...

In article <206@brand.UUCP> barad@brand.UUCP (Herb Barad) writes:
>I don't see how any responsible company can publish any advertisement
>that states that a product is available "NOW" and the product never in
>fact materializes.  I wonder if others have had any trouble dealing
>with TDI Software, Inc.

The reason is probably because of lead times. The lead time for a magazine
can be as much as three months, and before that you have a lead time
for the advertising agency. A lot can happen during that time, and it
can be extremely expensive for a company to pull an ad because a minor
portion of it is in error.

If a company waits until a product is released before starting an ad
campaign for it, they will lose 3-6 months of time on the market, and
may just miss the market window completely. It's an imperfect world.