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From: hsu@eneevax.UUCP (Dave Hsu)
Newsgroups: net.misc
Subject: Re: Old Coke and New Coke
Message-ID: <107@eneevax.UUCP>
Date: Thu, 14-Aug-86 23:39:23 EDT
Article-I.D.: eneevax.107
Posted: Thu Aug 14 23:39:23 1986
Date-Received: Sun, 17-Aug-86 07:59:39 EDT
References: <155@gouldsd.UUCP> <405@hsi.UUCP> <2896@mit-eddie.MIT.EDU>
Reply-To: hsu@eneevax.UUCP (Dave Hsu)
Organization: Imperial Widget Research Center, Kingdom of Maryland
Lines: 49

In article <2896@mit-eddie.MIT.EDU> dragon@mit-eddie.UUCP (Brad J. Sagarin) writes:
>In article <405@hsi.UUCP> licsak@hsi.UUCP (Don Licsak) writes:
>>					... I always had
>>this gut feeling that Coke pulled off one of the greatest 
>>marketing gimmicks of all time and never really intended to stop
>>making the beverage by the original formula IF the new formula
>>didn't catch on. 
>>
>>What did they lose? Nothing. I read in either Time or USA Today
>>that sales have never been better, and the sales gap between
>>Coke and Pepsi is wider than before the introduction of the new
>>formula. Coke is still number one!
>>
>  Yes, in the eyes of the American public, Coke is number one.  But look
>behind the facade, and you see the nasty manipulation of a rather malleable
>audence, the American consumer:
>
>Sales skyrocket.  What did Coke have to do?  Create a bad cola formula, produce
>it for a little while, and then start producing the old stuff under a new
>label.
>
>Brad Sagarin					________	________

Actually, they got an even better deal than that...they managed to
sneak a lot more corn syrup into the mixture when they brought Classic
Coke out.  I guess this also prevents you from suing them (because
Classic Coke isn't necessarily (Old) Coke(tm)).

BTW, during the New Coke controversy, one of my friends had the good
fortune to have a Coca-Cola Company ad executive over at his house for
dinner one night, and when the topic turned to Coke, he mentioned that
the company would love nothing better than to change the formula back
and to make an accompanying ad that would say something along the lines
of "We changed the formula to taste more like Pepsi.  The American public
hated it.  So we changed it back.  Coke is it, again."

You see, I really did enjoy myself a little more than usual last summer
in Taiwan; they still made the Real Thing there.  From my brother's
report, they still make it now.

-dave
-- 
David Hsu  (301) 454-1433 || -8798 || -8715	"I know no-thing!" -eneevax
Communications & Signal Processing Laboratory	/ EE Systems Staff
Systems Research Center, Bldg 093		/ Engineering Computer Facility
The University of Maryland   -~-   College Park, MD 20742
ARPA: hsu@eneevax.umd.edu    UUCP: [seismo,allegra,rlgvax]!umcp-cs!eneevax!hsu

"Evil...pure and simple!"