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From: edward@ukecc.UUCP (Edward C. Bennett)
Newsgroups: net.misc,net.games.trivia
Subject: Re: Maxwell House Slogan
Message-ID: <609@ukecc.UUCP>
Date: Sat, 13-Sep-86 20:44:19 EDT
Article-I.D.: ukecc.609
Posted: Sat Sep 13 20:44:19 1986
Date-Received: Tue, 23-Sep-86 05:59:40 EDT
References: <1250@rayssdb.UUCP> <495@hdsvx1.UUCP> <164@csustan.UUCP>
Reply-To: edward@ukecc.UUCP (Edward C. Bennett)
Organization: Univ. of KY, Engineering Computing Center
Lines: 25
Xref: mnetor net.misc:2696 net.games.trivia:1127

In article <164@csustan.UUCP> smdev@csustan.UUCP (Scott Hazen Mueller) writes:
>In article <> hoffman@hdsvx1.UUCP writes:
>>"Good to the Last Drop."  I remember this as the old Maxwell House slogan.
>> Was this ever officially the Coke slogan?  When did Maxwell start using it?
>
>This one I know.  It was always a Maxwell House slogan.  It originated with
>Theodore Roosevelt (that's right, the President) way back when.  Old TR was
>always a colorful sort... Once, when he was out hunting, he and his companions
>came across a bear caught in a beartrap.  He refused to kill this bear and the
>story made the newspapers.  Shortly after, a shopkeeper who had a stuffed
>bear for sale put the bear in his window with a sign "Teddy's Bear".  Instant
>hit...

Uh, what do Teddy bears have to do with Maxwell House coffee? Weren't you
supposed to regale us with a whimsical tale about how Maxwell made a
fortune with one of ol' Teddy's quips?

-- 
Edward C. Bennett

UUCP: ihnp4!cbosgd!ukma!ukecc!edward

Kentucky:  The state that needs a lottery to educate it's children.

"Goodnight M.A."