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From: kurt@fluke.UUCP (Kurt Guntheroth)
Newsgroups: talk.rumors
Subject: Re: Jolt (not a rumor)
Message-ID: <655@dragon.fluke.UUCP>
Date: Wed, 1-Oct-86 12:47:03 EDT
Article-I.D.: dragon.655
Posted: Wed Oct  1 12:47:03 1986
Date-Received: Sat, 4-Oct-86 08:56:59 EDT
References: <6361@lll-crg.ARpA> <814@cbmvax.cbmvax.cbm.UUCP>
Reply-To: kurt@dragon.UUCP (Kurt Guntheroth)
Organization: John Fluke Mfg. Co., Inc., Everett, WA
Lines: 24

I know the person behind Jolt cola.  His name is Gay Mullins and he is
a former electronic technician turned entrepeneur from Seattle WA.  Gay
was the person who initiated a lawsuit against Coca Cola for changing
the formula (to new coke).  Now, such a lawsuit is completely without
merit, and Gay knew it.  He was hoping to start a national movement and
make money on tee shirts and buttons.  Very unfortunately for him, coke
immediately realized their mistake and reintroduced 'classic' coke.
The lawsuit collapsed from lack of interest.

Now Gay was pretty well blown out of the financial water having
invested his wad in the buttons and tee shirts, but he was not down
yet.  He noted that about 10 years ago Coke (and most soft drink
companies) had switched from cane sugar to the lower-calorie, less
expensive corn sweeteners they use now.  He claimed that classic coke
still "didn't taste right, that they'd tampered with the formula he
knew as a child."  He found a small bottler and convinced them to
market a cane-sugar cola.

Gay has led a bizarre life in the persuit of riches, and has made and lost
about the same number of dollars.  He has (I think) been a millionaire, been
broke, may even have fled the country at one point (we are pretty sure),
been stabbed in the lobby of a hotel he owned/operated,  Gay is a standing
example of why you should go to college, work for somebody else, and be more
than happy to earn a steady salary.