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From: ed@plx.UUCP (Ed Chaban)
Newsgroups: net.micro.amiga
Subject: Re: Amiga Business
Message-ID: <304@plx.UUCP>
Date: Thu, 23-Oct-86 12:28:04 EDT
Article-I.D.: plx.304
Posted: Thu Oct 23 12:28:04 1986
Date-Received: Sat, 25-Oct-86 06:30:29 EDT
References: <1965@well.UUCP>
Organization: Plexus Computers; San Jose, CA
Lines: 59


 In article: <1965@well.UUCP> Keith Doyle writes:

> In my mind, this is for only one reason:  DESKTOP PUBLISHING.  And why? 
> Because this is one thing the Mac can do that the PC can't (yet, or is just
> now getting around to).  And, desktop publishing was seen as a potential 
> business opportunity of enough magnitude that everyone didn't want to miss
> out on it.
> 

The Mac has *BIG* problems in the Desktop Publishing market since it 
can't do PORTRAIT MODE without a $2000 monitor designed by Burell Smith

> 
> So what is it?  Well, let's see....   How about DESKTOP SLIDE PRODUCTION, or
> uh... uh... DESKTOP VIDEO...  yeah! that's the ticket!  And there's gotta be
> more, or a bigger way to say it....  DESKTOP PRESENTATIONS  ... naw, not
> catchy enough...  DESKTOP VISUALS  ... or maybe a series of products in the
> BUSINESS VISUAL marketplace....  Where's my product name generator program,
> gotta modify it to generate market niche names....  Gotta get some IMPORTANT
> business oriented terms in there...
> 

Nah, that ain't it.  How often do you do presentations? Also, How do you 
get decent COLOR hardcopy? Even a Mom & Pop business needs Desktop 
Publishing but only a Fortune 1000 company need "Desktop Video" or 
whatever.

> So, maybe, just MAYBE the effort ought to be concentrated on developing
> the areas where the Amiga can do things that brand-X CAN'T.  Especially
> in business type marketplaces if they can be identified.  And remember, there
> are all kinds of business marketplaces.  Mac glommed onto Publishing, but
> there's Video, Slides, Color Publishing, and probably all kinds of stuff
> I'm not thinking of right now.
> 
> So let's get with it.  There are a couple of spreadsheets, a couple of
> word processors, a couple of database managers, HOW MANY DO YOU NEED?

You need only one *GOOD* one. So far, the stuff available on AMIGA
is SH*T.

The Amiga should be able to do PORTRAIT MODE disktop pubishing (simply
rotate a standard RGB monitor) THIS is a market.

> 
> Keith Doyle
> #  {ucbvax,ihnp4,decvax}!trwrb!cadovax!keithd
> #  cadovax!keithd@ucla-locus.arpa

The blame for Amiga's failure in the business marketplace must fall
squarely on CBM's marketing department. Last I heard, they were 
trying to sell Amigas to GM or Ford or Chrysler for some industry
specific (vertical) application. GEEZ guys! that's a job for an
amiga reseller!!!!

Ed Chaban (Soon to be a FORMER amiga owner)
Plexus Computers Inc.
Phone: (408) 943-2226
Net:sun!plx!ed