Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Path: utzoo!watmath!clyde!caip!rutgers!sri-spam!mordor!lll-crg!lll-lcc!pyramid!gould9!joel
From: joel@gould9.UUCP (Joel West)
Newsgroups: net.micro.mac
Subject: New Apple ad campaign
Message-ID: <835@gould9.UUCP>
Date: Sun, 19-Oct-86 15:11:17 EDT
Article-I.D.: gould9.835
Posted: Sun Oct 19 15:11:17 1986
Date-Received: Tue, 21-Oct-86 22:57:22 EDT
Organization: Western Software Technology, Vista, CA
Lines: 19

I don't know about the World Series (I mean, who cares about New York
and Boston? :-) ), but I saw the new campaign on ABC's weekly series,
Business World.

The ads were basically serious, psuedo-realistic vignettes in which
a bunch of corporate types produced successful reports using their
Macintosh.  There were a number of variations -- rogue department purchases
Macintoshes, individuals bring their own Macintoshes, etc.  It concludes
generally with the boss saying 'Why can't our regular computers do
this?' or 'What are they using?', etc.

In short, the ads play to reality and Apple's existing strengths.  Whether
they will influence anyone (direct experience like that in the ad is
far more effective) or not, I don't know.
-- 
	Joel West			     MCI Mail: 282-8879
	Western Software Technology, POB 2733, Vista, CA  92083
	{cbosgd, ihnp4, pyramid, sdcsvax, ucla-cs} !gould9!joel
	joel%gould9.uucp@NOSC.ARPA