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From: dickey@ssc-vax.UUCP (Frederick J Dickey)
Newsgroups: comp.sys.amiga
Subject: Re: Computerland pulls out of the Amiga Market?
Message-ID: <957@ssc-vax.UUCP>
Date: Wed, 3-Dec-86 15:25:01 EST
Article-I.D.: ssc-vax.957
Posted: Wed Dec  3 15:25:01 1986
Date-Received: Sun, 7-Dec-86 20:47:27 EST
References: <1986Nov29.125248.15249@utcs.uucp>
Organization: Boeing Aerospace Co., Seattle, WA
Lines: 26

> 
> I called my local dealer today, and he told me that, as of yesterday,
> Computerland doesn't handle Amigas any more.  Not here in Canada, not
> in the states; nowhere.
> 
> The reason given by headquarters is that the price of the Amiga has
> dropped too low.
> 
> Does anyone know any more about this?  Can anyone make any sense out
> of the reason?
> 
> Michael Wagner (wagner@utcs)

This reply is purely speculative. I recollect reading somewhere that most
computer stores feel that the price of a computer should be at least
$2000. Apparently this has something to do with the profit margin. A dealer
wants to get at least $x profit per computer sold. I remember when I read the
article I realized that there were a lot of "home computers" in the
less than $1000 range and a lot of "personal computers" in the more than
$2000 range but nothing in the $1000 to $2000 range.  K-Mart handles the
cheapies and computer stores handle the more expensive ones. There don't
seem to be any retail stores geared for the middle range. I felt this was
a shame since the $1000 to $2000 range seemed about the right price
range for a decent computer. Perhaps marketing types understand this better.

     Fred Dickey