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Path: utzoo!mnetor!seismo!rochester!kodak!ektools!bruce
From: bruce@ektools.UUCP (Bruce D. Nelson )
Newsgroups: soc.culture.jewish,net.music
Subject: Re: Spielberg's Mouse and McDonalds
Message-ID: <448@ektools.UUCP>
Date: Mon, 1-Dec-86 00:00:12 EST
Article-I.D.: ektools.448
Posted: Mon Dec  1 00:00:12 1986
Date-Received: Mon, 1-Dec-86 06:44:42 EST
References: <3067@cae780.UUCP>
Reply-To: bruce@ektools.UUCP (Bruce D. Nelson (408))
Distribution: net
Organization: Eastman Kodak, Dept. 47
Lines: 42
Keywords: An American Tail, Kids marketing
Xref: mnetor soc.culture.jewish:142 net.music:4300

In article <3067@cae780.UUCP> alan@cae780.UUCP (Alan M. Steinberg) writes:
>
>It's a bad marketing ploy, and will be sure to confuse some children.  
>McDonalds should  stick to Smurfs, which are at best non-denominational.

I second the motion. In the movie, Feivel celebrates Chanukah in Russia
with his family. The Mousekowitz's live in a mousehole in the home of
the Moskowitz's. (We were the only ones who laughed).

After the Chanukah celebration there was a pogrom, the Russians on horses
for the Jewish people and Russian cats for the Jewish mice.

Its amazing how the lure of the extra $$$ can cause McD's and Sears to
completely usurp the message of this movie.  There's no connection between
Fievel and Christmas at all. Maybe the execs at McD's and Sears have the
holidays confused.

So why, you might ask, with all this Jewishly negative connection of the
McD's ad to the movie did we see it anyway. We took the kids because
it helped explain some of their grandparents' history to them.

(In response to one of the other replies, Fievel was named after Spielberg's
grandfather.)

So nu....who do we complain to (would it do any good?). They wouldn't miss
the few bucks if we didn't see it. And boycotting McD's...don't we :-).  

"'Twas the night before Christmas and all through the house,
Not a creature was stirring except Fievel the mouse"
                                       McD's commercial
What do you expect...he's a Jewish mouse! I 'd stir on Christmas eve, too!


-- 
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Bruce D. Nelson
Product Line Systems

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