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From: joel@gould9.UUCP
Newsgroups: comp.sys.mac,comp.sys.apple
Subject: Apple trademark crackdown
Message-ID: <1000@gould9.UUCP>
Date: Sat, 31-Jan-87 00:02:20 EST
Article-I.D.: gould9.1000
Posted: Sat Jan 31 00:02:20 1987
Date-Received: Sat, 31-Jan-87 16:42:46 EST
Organization: Western Software Technology, Vista, CA
Lines: 83
Keywords: Mac, Apple, logos
Xref: watmath comp.sys.mac:1064 comp.sys.apple:553

Apple just sent a polite but strongly-worded letter from their legal
department to all third-party developers regarding trademarks.
Excerpts (quoted without permission :-) ) below:

Variations of the Apple Logo

Some developers blieve that it's permissible to use a variation of
the Apple logo, a genuine apple or some other fruit design. THIS IS
NOT TRUE. (bold)  Any design of an apple may confuse the customer
and lead him or her to believe that the product is from Apple Computer,
Inc.  Apple prohibits variations of the Apple logo (and other fruit
symbols) and will withold software licenses from developers that use them.

Showing Third-Party Product Compatibility

Third party developers may denote compatiblity of their products with
Apple computers in the following way.

	BLOTTO for your Apple (R) IIc Personal Computer
	MacStar for Apple (R) Macintosh TM Computers

... When referring to the Macintosh computer, please use the full 
"Macintosh" name -- not the abbreviation "Mac".

License to Use the "Mac" TradeMark

"Mac" is a trademark of Apple Computer, Inc.  Many third party developers
have incorporate "Mac" into their product names, such as MacVegas,
MacCharlie, etc.  In the past, Apple has allowed devlopers to do this
as long as "Mac" is used as prefix, not a suffix.  You may NOT call
your product CharlieMac, NewMac, etc.  If you've been using "Mac"
as a suffix, you will be asked to change the product name.

Please be aware that Apple is taking greater control of the "Mac"
trademark.  This will probably not affect existing product names; but
if you plan to introduce a new product name with the "Mac" prefix,
you may be asked to enter into a license with Apple.

Licenses to Use "GS" and "IIGS"

In principle, Apple discourages use of the "GS" trademark.  A small
number of developers were given early permission to incorporate "GS"
or "IIGS" in their product names.  Apple is now requiring these
developers to enter into trademark licenses.  No other developers
will be permitted to use the "GS" or "IIGS" trademarks.
...
	Apple Computer Trademark List	(abbreviated)
Registered Trademarks
Apple, AppleTalk, DuoDisk, ImageWriter, The Keyboard Company,
LaserWriter, Lisa, Macintosh (Picasso) Logo
Apple logo (color and silhouette)

Registered Service Marks
Apple (for credit), AppleCare, AppleFest

Trademarks Pending Registration
AppleLink, AppleNet, Mac, MacDraw, MacPaint, MacProject, MacTerminal,
MacWrite, Wheels for the Mind

Servicemarks Pending Registration
MacAdemia, MacFest

Other Apple Trademarks
AppleColor, Apple DeskTop Bus, Apple IIGS, AppleLine, Apple Pi,
Apple Pie, AppleWrite, MacApp, Macintosh

Notes on licensed trademarks mention PostScript, Helvetica, etc
but not McIntosh Laboratories.

-------------
Comments:
1. Obviously the lawyers came up with something new vis-a-vis
   the McIntosh Laboratories original disclaimer, since they're now 
   persuing registering Macintosh and the related trademarks for the 
   first time (note Apple II but absence of Mac registered TM's.)

2. I like Apple controlling 'Mac' better than MacDonalds, but I
   hope that's as far as it goes.
-- 
	Joel West			     MCI Mail: 282-8879
	Western Software Technology, POB 2733, Vista, CA  92083
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