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From: taylor@hplabsc.UUCP (Dave Taylor)
Newsgroups: mod.comp-soc
Subject: High-Tech advertising
Message-ID: <969@hplabsc.UUCP>
Date: Fri, 9-Jan-87 14:43:01 EST
Article-I.D.: hplabsc.969
Posted: Fri Jan  9 14:43:01 1987
Date-Received: Sat, 10-Jan-87 01:47:36 EST
Reply-To: hplabs!taylor
Organization: Hewlett-Packard Laboratories
Lines: 18
Approved: taylor@hplabs

Without comment from the DEC VOGON News Service, Number 1233:

 Advertising - Shipping ads on floppies
   Later this month, Buick will run magazine ads encouraging consumers to write 
 in for a copy of its 1987 sales brochure. But not just anyone will qualify for
 one, and it will hardly be your run-of-the-mill catalog. What the General
 Motors division plans to do is mail 20,000 floppy disks to users of Apple
 personal computers. The strategy: create a high-tech image for Buick while
 also making car shopping easier and more fun.  When people pop the software
 into a computer, the screen will light up with animated drawings of pistons
 and crankshafts chugging away and shock absorbers bouncing up and down. By
 pressing a few buttons, computer users can load the trunk with luggage and
 place stick-figure drawings of Mom, Dad, Junior and the family dog into the
 car's seats. Getting down to more serious business, they will be able to
 compare the standard equipment and mileage of a Buick with such competitive
 makes as Nissan and BMW, and calculate their monthly payments for different
 Buick models.
	{The Wall Street Journal, 8-Jan-87, p. 19}