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From: taylor@hplabsc.UUCP (Dave Taylor)
Newsgroups: mod.comp-soc
Subject: Re: High-Tech advertising
Message-ID: <984@hplabsc.UUCP>
Date: Tue, 13-Jan-87 02:45:00 EST
Article-I.D.: hplabsc.984
Posted: Tue Jan 13 02:45:00 1987
Date-Received: Tue, 13-Jan-87 18:49:05 EST
Reply-To: mandel@well.UUCP (Tom Mandel)
Organization: Hewlett-Packard Laboratories
Lines: 10
Approved: taylor@hplabs
Reference: <969@hplabsc.UUCP>


This article is from well!mandel (Tom Mandel)
 and was received on  Mon Jan 12 14:38:53 1987

This [the disk being offered by Buick] is a nice of example of why General 
Motors is in such trouble as a company.  Provide useless but cute information 
to computer users, and think that they'll be fooled that this is a genuine 
comparison of the quality of Buicks versus competitive makes (Nissan and BMW).
The really ironic element of such a strategy is that personal computer users
may be more likely (than other potential buyers) to want *real* rather than 
ephemeral information about the desirability of Buicks.