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From: taylor@hplabsc.UUCP
Newsgroups: mod.comp-soc
Subject: Re: High-Tech advertising
Message-ID: <1257@hplabsc.HP.COM>
Date: Sat, 7-Feb-87 21:22:57 EST
Article-I.D.: hplabsc.1257
Posted: Sat Feb  7 21:22:57 1987
Date-Received: Mon, 9-Feb-87 03:56:30 EST
References: <969@hplabsc.HP.COM>
Sender: taylor@hplabsc.HP.COM
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Approved: taylor@hplabs

Apropos the advertising by Buick, etc., distributed on floppy disk: Something 
that may be closer to the hearts and wallets of this community than new-car 
marketing (;-) is new-job marketing : I don't know how much-used this trick 
is elsewhere but in UK I saw it for the first time a few months back, when
a huge drop of PC floppies was issued . I guess that the mailing list included 
all attendants at various conferences, exhibitions, ... ( several people on 
our location received it.) 

The floppy came with a glossy mini-brochure describing how nice it would be 
to work for the UK subsidiary of a Great Big Bank, and how lucrative it 
would be. No details of the jobs printed in the brochure at all. A good 
trick, and one can see the image-motivation ("if you're the sort of person 
for us, then obviously you have access to a PC") but I don't know whether 
it paid off. The effect here was rather like a blue movie looking for a 
projector ("psst! seen this? know what it's all about?" ... ) and I think 
that eventually some hardcopies of screen dumps found their way into 
"circulation". Certainly the issuers made an impact and got their name into
people's consciousnesses but I don't know whether  they actually filled 
their jobslots any more effectively. 

  Vic Churchill (jvc@stl ...!mcvax!ukc!stl!jvc +44-279-29531 x 2546)