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Path: utzoo!utgpu!water!watmath!clyde!cbatt!ihnp4!vax135!cjp
From: cjp@vax135.UUCP
Newsgroups: comp.sys.amiga
Subject: Re: Amiga's Enemy: Another View
Message-ID: <1757@vax135.UUCP>
Date: Mon, 11-May-87 19:37:58 EDT
Article-I.D.: vax135.1757
Posted: Mon May 11 19:37:58 1987
Date-Received: Fri, 15-May-87 05:29:35 EDT
References: <487@gryphon.CTS.COM>
Reply-To: cjp@vax135.UUCP (Charles Poirier)
Organization: AT&T Bell Labs, Holmdel, NJ
Lines: 36
Keywords: pirating, advertising

In article <487@gryphon.CTS.COM> jdm@pnet02.CTS.COM (John Mesiavech) writes:
>Amiga PD and Shareware is limited.  More of a problem, in my own personal
>opinion, are the instances of pirating software that continue to go on, for it
>is the pirates that hurt the software market directly.

But I read a while back (probably in this newsgroup) that the Amiga has
the *lowest* pirate-to-purchase ratio in the PC business.  So Pirating
as a phenomenon (since it largely avoids the Amiga) would be the
Amiga's friend (*not* that I approve, mind you).  Amiga's Enemy has to
be whoever-it-is at Commodore (or, potentially, I hope, someone
recently departed from Commodore) who decided not to Advertise.

No one (non-Amiga-owners) knows a damn thing about the Amiga and what
it can do.  Friends of mine are hungry for any information.  But they
never hear about the Amiga, so they think something must be wrong with
it.  A few demos go a long way.  Deluxe Paint alone sold one friend on
the Amiga, and others are nibbling.  We're even making videotape
samplers of Amiga output and shipping them around to folks.  But word
of mouth is not going to be enough.  Come on Commodore, you keep
*saying* you're going to advertise, but *where is it*?

I think Commodore and some software companies like Electronic Arts
should co-sponsor a series of spots just showing off particular software
products.  Or at least Amiga + some public-domain graphics-razzle-dazzle
programs.  You can't sell an Amiga just by showing pictures of a
Workbench, after all!  Especially not still pictures.  I would avoid
print advertising altogether.  Amiga has to be on TV to make its point.

And by the way, *don't* feature the Narrator initially.  It's neat as a
hack, but it sounds quite unpleasant and will likely turn people away.

	Charles Poirier  (decvax,ucbvax,ihnp4,attmail)!vax135!cjp
-- 
	Charles Poirier   (decvax,ucbvax,ihnp4,attmail)!vax135!cjp

	"The road to Hell is paved with good opinions."