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From: morand@shire.dec.com
Newsgroups: comp.ai
Subject: EXPERT SYSTEMS IN MARKETING
Message-ID: <10645@decwrl.DEC.COM>
Date: Wed, 1-Jul-87 15:28:15 EDT
Article-I.D.: decwrl.10645
Posted: Wed Jul  1 15:28:15 1987
Date-Received: Fri, 3-Jul-87 01:23:40 EDT
Sender: daemon@decwrl.DEC.COM
Organization: Digital Equipment Corporation
Lines: 18

I'm working on the definition of an DSS for Product pricing positioning and
I'm considering the EXPERT SYSTEMS as a potential answer to my problem.

Does any body had an experience or know an application of the expert system
to marketing ?

I would like to take in consideration :

	- Product life cycle
	- Price elasticity parameters
	- Internal competition
	- External competition

Thanks in advance,

Jean-claude MORAND	DTN 7 821 4782 or (41 22) 87 47 82	
DEC Europe
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