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From: kurt@doodah.UUCP
Newsgroups: comp.sys.amiga
Subject: Re: Amiga: A market analysis
Message-ID: <203@doodah.UUCP>
Date: Tue, 2-Jun-87 19:08:58 EDT
Article-I.D.: doodah.203
Posted: Tue Jun  2 19:08:58 1987
Date-Received: Sat, 6-Jun-87 06:29:05 EDT
References: <1444@cc5.bbn.com.BBN.COM>
Organization: Boeing Mountain Network, Seattle WA
Lines: 37

Steven Den Beste writes:
> 
> This is an attempt to describe and analyze all the markets which the Amiga
> could conceivably be sold to:
> 
>    Broadcasting: Radio broadcasting isn't any different from any other
>    business as far as the Amiga is concerned, but TV? That's another matter.
>    Anybody want to compete with Grass Valley Group? Incredibly reliable,
>    very powerful and grossly expensive. The potential exists here to
>    put the Amiga in at the low end creating graphics for TV news or sports.
>    I'm afraid that the Amiga's graphics, nice as they are, may still not
>    be quite up to it. First off, you gotta dispense with those guard-bands
>
Everybody talks about TV, and I admit, the Amiga with its current capabilities
and peripherals are not acceptable for broadcast, but there is a *huge* 
market in industrial video.  These are the guys who make training tapes and
the promo tapes you see at the home show.  An Amiga can give these video 
productions a lot of class with a few well placed titles and animations.  I
know because I have a little business that does this.  I run it out of my house
in my off hours ( I work for Boeing during the day) and have more than paid
for my two Amigas and all the gear and software.  The animations are fun to
make and business is good.  If you look in the phone book you'll see lots of
little video companies that can use this service/product.  I also have a friend
with a <$6K Midi studio.  He makes elevator music to pay for his stuff.

I guess what I'm trying to say is that there are a lot of applications in the 
arts for Amigas, but people have to use their imaginations ( as well as good
marketing ) and Commodore should try to spark that rather than compete in
well-developed areas.  I network Macs during the day and use them for a
million things.  I would never give up my Mac for an Amiga at the office, but
the Amiga is also very special in it's own right.  I might get a Mac II because
of the 256 colors, but if CBM would come out with an 8-bit plane Amiga, I would
certainly stick with Commodore. 

Amigas are wonderful -- isn't that enough?

Kurt VanderSluis