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From: mjw@f.gp.cs.cmu.edu (Michael Witbrock)
Newsgroups: comp.sys.amiga
Subject: Bussiness men and amigas
Message-ID: <64@f.gp.cs.cmu.edu>
Date: Wed, 3-Jun-87 00:51:06 EDT
Article-I.D.: f.64
Posted: Wed Jun  3 00:51:06 1987
Date-Received: Sat, 6-Jun-87 18:45:07 EDT
Reply-To: mjw@f.gp.cs.cmu.edu (Michael Witbrock)
Organization: Carnegie-Mellon University, CS/RI
Lines: 62

Keywords:



These figures are +/-5% I don't have the article handy.

In the NYT computer column today or yesterday, there were results 
of a survey of business users of PCs.

67% use their office computers for extra-curricular activities (personal 
mail etc etc)

of These @big(50%) use their PCs to play games on.


Now, if commodore could IN A SUBTLE MANNER make it clear that the amiga2000,
as well as being a 100% true blue PC compatible, runs the niftiest games in 
the world, I think sales could be rather good.

I imagine something sort of like the apple adds (maybe they weren't shown in
the US) where there is this oldfashioned office, and it starts with one old fashioned business man saying to another 'you brought a what!?'
then lots of people follow him into this room with a (ta da!) mac and watch 
while he does useful but fun (smiles all round) with it.

Now, if you have the people in an add travelling down a corridor, looking in 
doors , saying

"jane uses her amiga 2000 to produce the company newspaper",
"charles uses his amiga 2000 to calculate spreadsheets (x times faster than
brand I**)" ... walk past open office door, person inside, playing niftiest 
game you can find, studiously ignored by announcer, who passes on to 
the next room , :"Claire uses hers to design video for the
company's next advertising campaign" 
"and Fred uses his to communicate with the companies central computer" 
fade to amiga running professional slick business package, then, switching to 
funky game just before end of add.


I think this might work. It has temptation, and it 
has (the very important in advertising) theme of surpassing.
The trick is to show that the amiga can do everything an *BM can 
do, but that it surpasses it by A) being able to do desktop 
video, and B) being more fun 'after hours'. By owning an amiga, the 
business can surpass it's competitor's. This is what businesses 
want to be told. And, for goodness sake, don't mention the price. 
It's too low to be used for this kind of ad.



---
Sorry, it's just a thought - it's after midnight when I go a little strange.

-- 
====================================================================
Michael.Witbrock@f.gp.cs.cmu.edu
US Mail: Michael Witbrock
         Dept of Computer Science
         Carnegie Mellon University
         Pittsburgh PA 15213-6890
         USA
Telephone : (412) 268 3621 [Office]
            (412) 681 3806 [Home]
========================================================

I took out the cute quotes. If you need some, finger me at f.gp.cs.cmu.edu.