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From: korn@CORY.BERKELEY.EDU (Peter "Arrgh" Korn)
Newsgroups: comp.sys.mac
Subject: Re: FullWrite
Message-ID: <8708040159.AA26918@cory.Berkeley.EDU>
Date: Mon, 3-Aug-87 21:59:57 EDT
Article-I.D.: cory.8708040159.AA26918
Posted: Mon Aug  3 21:59:57 1987
Date-Received: Tue, 4-Aug-87 06:38:02 EDT
References: <6767@steinmetz.steinmetz.UUCP|.<1150@csib.UUCP> <605@hydra.riacs.edu> <7043@ism780c.UUCP>
Sender: daemon@ucbvax.BERKELEY.EDU
Reply-To: ucbvax.Berkeley.EDU!korn@cory.Berkeley.EDU (Peter "Arrgh" Korn)
Distribution: world
Organization: What, me organized???
Lines: 39
Keywords: FullWrite, Vaporware


Though FullWrite may be wonderful and great and do all the things that 
MicroSoft Word 3.0 & 3.01 should have done but didn't, it's not here.
And not only that, but for almost 6 months running now they've been
taking out 2 page spreads telling everyone "don't buy MicroSoft Word,
'cause FullWrite is gonna be here REAL SOON NOW, and it will beat the pants
off of Word."

This is very very slimey.

Yes, there are many problems involved in advertising in a publication that
has a 3+ month lead time, and there are many problems with developing
software--it tends to take longer than you first planned, BUT that doesn't
in any way excuse Ann Arbor's slimey ads.

I don't know how long it's gonna take people to realize, you advertise a
product on it's *own* merits, and not on how much better it will be than
foo's product.

Anyone every notice the Atari ST ads?  Anyone ever talk with with an Atari
ST owner?  Some 80% of the ones I've talked with, when they found out that
I owned a Macintosh, couldn't pass up the chance to spew back at me all
the Atari hype about them having a better machine for 1/2 the price.
They didn't own Atari's.  They owned Macintosh-clones.


Is this how we want the marketplace to react to Macintosh products?  Yes, I'm 
being a tad extreem in my comparison w/Atari.  But I expected a little more
class out of Ann Arbor Softworks.  I expected them to take enough pride in
their product to sell FullWrite, and not to sell anti-Word.  

If FullWrite is so great, why don't the ads tell me that?


Peter "just a little pissed" Korn
--
Peter "Arrgh" Korn
korn@ucbvax.Berkeley.EDU
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