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From: richard@gryphon.CTS.COM (Richard Sexton)
Newsgroups: comp.sys.amiga
Subject: Amiga ads
Message-ID: <1518@gryphon.CTS.COM>
Date: Sat, 12-Sep-87 21:15:54 EDT
Article-I.D.: gryphon.1518
Posted: Sat Sep 12 21:15:54 1987
Date-Received: Sun, 13-Sep-87 19:44:46 EDT
Organization: Trailing Edge Technology, Redondo Beach, Ca.
Lines: 92
Keywords: advertising


Message-ID: #1377.pnet02.amiga/general 81 lines, 2861 chars.
From: hrlaser (Harv Laser, Torrance, CA)  Mon, 7 Sep 87 22:07:00 PDT
Subject: CBM's fall Amiga ad campaign details

Reposted from PeopleLink's AmigaZone with permission (I gave myself the
permission :-)

---------------
----
AMIGA ZONE       Sec: 2 
Theme: CBM FALL ADVERTISING
To:    ALL             By:  G KINSEY
Date:   9/04/87 21:09  Num: 14,649
Title: FALL  TV-MAG AND COMDEX SCHEDULE
----

For those of you who weren't on confernce Sunday night, here's the
info about Commodore's Amiga 500 advertising campaign for Sept-Dec 1987.
Here's the Magazine, TV and Fall Comdex promotion schedule for Sept-Dec for 
1987:


               SEPT         OCT              NOV                  DEC
WEEK OF:        28     5  12  19  26     2  9  16  23  30    7  14  21  28


SPOT TV!!!      X         X   X   X            X   X   X     X

Local Newpapers               X   X                X         X

USA Today       X

Newsweeklies:
  People                                 X
  Newsweek                               X                   X
  Sports Illus.                          X                   X

Monthlies:
  Life                                   X--------------X
  Omni                                                       X-----------X

General and
Special Interest:
  Consumer's Digest                      X--------------X    X-----------X
  Commodore                              X--------------X    X-----------X
  Compute                                X--------------X    X-----------X
  Compute's Gazette                      X--------------X    X-----------X
  High Fidelity                          X--------------X    X-----------X

***FALL COMDEX Support***

Trade Publications:
  Comdex Show Daily                      X
  Computer Software News                 X
  Computer Dealer                        X  X  X   X
  Computer Reseller News                 X
  Computer Systems News                  X
  PC Week                                X
  Infoworld                              X

Outdoor:
 5 Billboards                            X  X

California In Flights:
Pacific Southwest Airline (PSA)          X--------------X
Southwest Airlines-Spirit                X--------------X



     This info came directly from a package that my local dealer had
recieved. The Magazine and TV ads are Amiga-500 specific, but the Comdex
stuff does not say such. Also, I have seen a set of storyboards for the
REAL Amiga 500 commercial. This commercial definitely drives home the fact
that "Amiga = Computer". And, Commodore will have a 1-800 number displayed
at the end of the commercial! Commodore will also be sending each dealer 10
video tapes which are promo tapes for the 500.
     Also, for all you Bostonians, expect to start hearing Amiga radio
commercials on Kiss 108 starting later this month. I heard the tape, and it
sounded REAL GOOD!
     Graham  (Kinsey)

nb: Graham writes a regular column in Commodore Magazine about Amiga
public domain software


-- 
Richard J. Sexton
INTERNET:     richard@gryphon.CTS.COM
UUCP:         {hplabs!hp-sdd, sdcsvax, ihnp4, nosc}!crash!gryphon!richard

"It's too dark to put the key in my ignition..."