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From: ugmiker@cs.buffalo.EDU (Michael Reilly)
Newsgroups: comp.sys.amiga
Subject: RE: atari marketing, or how commodore messed up again
Message-ID: <5529@sunybcs.UUCP>
Date: Mon, 28-Sep-87 23:12:27 EDT
Article-I.D.: sunybcs.5529
Posted: Mon Sep 28 23:12:27 1987
Date-Received: Wed, 30-Sep-87 03:40:34 EDT
Sender: nobody@sunybcs.UUCP
Reply-To: ugmiker@sunybcs.UUCP (Michael Reilly)
Organization: SUNY/Buffalo Computer Science
Lines: 60

****I DIDN"T SEND THIS TO COMP.SYS.ATARI, BUT IF SOMEONE WANTS TO, GO AHEAD

In article <1836@munnari.oz> mb@munnari.oz (Michael Bednarek) writes:
>
>"From: DMiddleton%pco@BCO-MULTICS.ARPA
>"Subject: Atari Marketing Strategy (???)
>" 
>"Well fans, I hate to tell you but up in the Great White North (Toronto)
>"the Amiga 500 is being marketted by (sound trumpets TA-Da-Da!!) K-MART!!
>"...{a few lines taken out to shorten the letter}
>"Being an ST-ite, I find it incredible
>"that they aren't selling through major stores (e.g. Pennys, Sears) and
>"letting Commodore walk all over them. Even if legitimate "dealers" were
>"paid (real green stuff) to repair defective units, it would be better for
>"market penetration. Buying Federated isn't going to get major market
>"penetration. Getting a major chain sure would though, and would it ever
>"cause a massive increase in software development and $$$SALES$$$.
>" 
>"Don Middleton
>
>Sounds like Commodore has done something right.
FLAME ON !!!!!!!!!

					  ^^^^^^---- Commodore will never
learn I guess, one of the toughest things for Commodore to overcome in the 
amiga "campaign" was to get back most(and there were alot of them) of the 
dealers they "munged"(is that a nice way of putting it) when they dropped  
the C64 on the "open market", using toys R' us and sears and so on.  A "dealer"
can not stay in business competeing with those high volume, low(I MEAN LOW)
support types of stores.  How do you think dealers feel when they convince the
buyer to go with the C64, and then the buyer says, I think I want it, I will be
back tommorow to buy it, but instead the buyer comes in a week or two later,
with a machine that he wants support for, a machine he bought in a toys r' us
for $100 - $200 dollars less then the dealers price, Most dealers don't like
that, and you should understand why.....  I have NEVER EVER seen and IBM (not
that I was looking) in a TOYs R` Us, maybe that is why people think of an 
IBM as a professional machine, NOT A TOY.   Well commodore I hope the next time 
I am in Kmart I don't hear....
"attention Kmart shoppers... Attention Kmart shoppers.... The commodore amiga
home computer is on sale in isle 5, bring one home for your KIDS to PLAY with"..


p.s. anybody notice in the 9/28 edition of USA today, there was a special 
     section on computers....Something Must have happened at the printers'
     because Commodore's ad wasn't in it, they must have tried to put one
     in, they wouldn't let a perfect advertising oportunity like that pass
     by would they?????.... naaahhhh.... (well maybe).
	COMMODORE I KNOW YOU ARE NOT LISTENING BUT ......
	YOU HAVE TO SPEND MONEY TO MAKE MONEY......
FLAME OFF!!!!!


						Mike(r)
sorry for the babbling....Just another mistake or two(I feel) commodore made....
DISCALIMER---- I DISCLAIM EVERYTHING....EVEN MY DISCLAIMER.....
Mike Reilly  
University of Buffalo Computer Science       
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